NME Brings Live Music Series Girls To The Front to CreatorWeek Singapore 2024
SINGAPORE; 1 MARCH, 2024 – NME (nme.com), the globally renowned music and pop culture brand is proud to announce that the celebrated live music series Girls To The Front will land at Branded’s inaugural CreatorWeek 2024 with a special unplugged edition on Wednesday, May 8th, 2024.
Girls To The Front is an NME live music series committed to showcasing the world’s most exciting female and non-binary talent. Previous Girls To The Front shows have featured artists including Tove Lo, The Japanese House, Beabadoobee, Dream Wife, GIRLI, GLOWIE, Poppy and Black Honey among others. The Singapore edition of Girls To The Front will see several artists play special acoustic sets at Swee Lee Clarke Quay, the latest venture from the homegrown musical instrument retailer set to open in April of this year. In a brand first, NME will invite submissions to the showcase, with local grassroots artists encouraged to apply at experience.sweelee.com/girls-to-the-front by March 29th, 2024.
NME’s Girls To The Front will take place during Branded’s CreatorWeek, with whom NME and Swee Lee’s parent company, Caldecott Music Group, have formed a strategic partnership, aligned with their collective ambition to elevate the region’s most promising emerging musical talent. At the heart of CreatorWeek will be the 19th edition of Music Matters and Music Matters Live, with highlights including the CreatorWorld Conference, Music Matters Live, Learning Matters music & creator academies, and the It’s A Girl Thing festival for young women.
“Holly Bishop, NME Networks’ Chief Operating and Commercial Officer, expressed her excitement, stating, ‘We are thrilled to bring Girls To The Front to CreatorWeek Singapore, as we continue to spotlight talented female and non-binary artists. This partnership with CreatorWeek and Swee Lee not only amplifies NME’s commitment to new music discovery but also celebrates the rich diversity of voices that the global music landscape has to offer. Through Girls To The Front, we aim to create a space that fosters unique connections and inspires the next generation of female and non-binary talent.”
Admission will be free and ticketing information will be released soon; visit www.creatorweek.live for more updates on ticketing and programme announcements.
ABOUT NME
Launched in London, UK, in 1952 as the New Musical Express, NME has grown into a global media powerhouse that creates and curates content, products and experiences essential to fans of music and pop culture today. NME brings together the best writers and photographers to provide a multi-platform editorial offering that is at the bleeding edge of what matters most across the globe — be it music, film, TV or gaming. Intent on shining a spotlight on the artists and stories coming out of the world’s most compelling music scenes via NME.com, NME also has dedicated editions for Australia and Asia, using its distinctive voice and point of view to champion and celebrate established and emerging homegrown talent.
ABOUT SWEE LEE
Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia’s leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand’s mission is to be the region’s trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.
ABOUT CALDECOTT MUSIC GROUP (CMG)
Headquartered in Singapore, Caldecott Music Group is a global music industry investor and innovator spanning multiple sectors, including digital (BandLab Technologies), media (NME Networks), and manufacturing/design and retail/distribution (Vista Musical Instruments). By integrating the physical, digital, and social supply chain around music, CMG brings together brands and people who are passionate about music, allowing them to deliver authentic content, products, and experiences for all music lovers.
ABOUT BRANDED
Branded creates, produces, and commercialises integrated online and offline multimedia platforms that connect, engage, inform and entertain consumers. Its award-winning owned-and-operated platforms include All That Matters, the premiere conference and connections hub for Asia’s entertainment, sports and music industry, the Music Matters Live festival, and It’s A Girl Thing, an empowerment platform and touring festival for young women. Branded is also the producer of SuperGamerFest, a co-creator of the YouTube FanFest and a partner to global brands, media, and organisations. Branded was acquired by NODWIN Gaming in 2023. For more information: www.branded.live